Startups & Scale-Ups
From entrepreneurial ambition to scalable commercial success.
- GTM strategy
- Product positioning
- Pricing
- Enterprise sales
- International expansion
- Revenue operations
Beyond Advisory. Into Execution.
Operator-led growth advisory and execution for ambitious companies, founders and investors.
- The Experience to Advise.
- The Capability to Execute.
- The Conviction to Share the Outcome.
Who We Partner With
Transforming potential into sustainable enterprise value.
We work alongside founders, CEOs, leadership teams and investors.
Established Businesses
Transforming commercial organizations, launching new products and business lines, and building modern operating models, for established players and technology challengers.
- New business lines
- Revenue performance
- Commercial organization
- Operating models
Venture Capital & Private Equity
An operational growth and portfolio value creation partner, translating investment theses into execution and measurable commercial outcomes.
- Commercial due diligence
- Value creation plans
- Portfolio acceleration
- Fractional and interim leadership
- Revenue transformation
- Exit readiness
What We Do
Strategic Thinking. Operational Ownership. Shared Success.
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Growth Advisory & Execution
From commercial strategy to operational delivery.
GTM strategy, market entry, ICP, value propositions, positioning, pricing, monetization and strategic partnerships.
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Fractional & Interim CRO
Embedded executive leadership with direct commercial accountability.
Building and leading sales organizations, managing complex enterprise opportunities and establishing predictable commercial performance.
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Venture Building & Scale-Up
Turning innovative technologies and business models into scalable commercial organizations.
Venture growth through revenue operations, product commercialization, recurring revenue models and international expansion.
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Portfolio Value Creation & Strategic Partnerships
Hands-on support for VC and PE portfolio companies.
Strategic guidance combined with operational leadership, from growth assessments to exit readiness.
Engagement models
- Advisory retainers
- Execution mandates
- Performance-based compensation
- Hybrid arrangements
- Selective sweat-equity partnerships
Our Experience
Corporate Experience. Entrepreneurial Mindset. Operator DNA.
Over 20 years of international experience across strategic consulting, complex technology delivery, enterprise software sales, commercial leadership and business transformation.
Selected Leadership Achievements
- annual order value under global account leadership
- $120M+
- years of international consulting, technology and commercial leadership
- 20+
- years of enterprise software sales and management
- 15+
- of annual sales targets, in multiple years
- 200%+
- peak quota achievement
- 500%+
Historical achievements of the founding leadership, not independent Lunaris company results.
Selected Historical Professional Experience
- Enterprise Technology & Consulting
- Salesforce · SAP · Capgemini Consulting · Infosys
- Luxury, Retail & Consumer Goods
- LVMH · Richemont · Swatch Group · Nestlé · Philip Morris International · Bel Group
- Healthcare & Life Sciences
- Roche · Novartis · Sanofi
- Financial Services, Insurance & Fintech
- Filps · Helvetia · AXA
- Industrial, Energy & Manufacturing
- ABB · Alstom · Areva · Bombardier · Air Liquide · Sodexo
- Automotive & Mobility
- BMW · Mercedes-Benz · Porsche · Peugeot Citroën
Historical employment, enterprise account relationships, commercial exposure or consulting and transformation assignments of Lunaris’s founding leadership. These are not current Lunaris clients.
From Established Industries to Tomorrow’s Technology Leaders
Established expertise
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Enterprise Software, SaaS & Fintech
Digital banking and payments, embedded finance, productization, recurring revenue, platform pricing and monetization.
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Industry Transformation
Luxury and consumer goods, life sciences, financial services, industrial manufacturing, automotive and mobility.
Emerging areas of involvement
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AI, Cloud & Digital Infrastructure
Enterprise AI, AIOps, data center optimization, sovereign cloud and AI inference platforms.
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Energy Transition & Deep Tech
Renewable energy, green hydrogen and electrolysis, deep-tech commercialization.
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Emerging Digital Business Models
Music and creative technology, AI-enabled services, digital marketplaces, data-driven commercial models.
The Lunaris Difference
We Advise. We Execute. We Share the Upside.
The moon has guided explorers through uncertainty for centuries. An eclipse represents transformation: even when the path forward is unclear, light and opportunity remain ahead.
Lunaris is built on a different philosophy from traditional consulting. Sustainable growth requires more than recommendations, frameworks and presentations. It requires experienced operators who take ownership of execution and work alongside leadership teams to deliver results.
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Strategic Perspective
Decades of experience across strategic consulting, enterprise transformation, technology and complex commercial environments.
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Operational Ownership
Direct experience building organizations, leading revenue teams, negotiating complex agreements and managing commercial outcomes.
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Corporate Sophistication. Startup Agility.
The discipline of global technology leaders with the pragmatic, entrepreneurial mindset ambitious challengers need.
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Technology Meets Commercial Value
Connecting technology, product strategy, business models, customer value and revenue generation.
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Aligned Incentives
Flexible models combining advisory, embedded executive leadership, performance-based arrangements and selective equity participation. Shared Ambition. Shared Success.
Think Strategically.
Act Operationally.
Share the Upside.
Leadership
Jamal El Biyadi
Founder & Managing Partner
An international commercial executive and growth leader with over two decades across strategic consulting, enterprise technology and commercial leadership.
His career includes senior sales leadership positions at Salesforce and SAP, international consulting and technology delivery at Capgemini, and hands-on Chief Revenue Officer leadership in fintech. He has built and scaled commercial organizations, managed global enterprise accounts, negotiated complex technology agreements and delivered international transformation programs.
Based in Switzerland, operating internationally across Europe, the Middle East, Africa and Asia. Lunaris works through a flexible, operator-led model, drawing on complementary specialist expertise when required.
Contact
Let’s Build Growth Together.
Write to Jamal directly.
- jam@lunaris-vc.com
- Jamal El Biyadi
- Location
- Switzerland | International